About
TATA Tongchuang was founded in 1999 and was one of the first professional companies in China to deal with the development, production, sale and services of residential doors. With the goal of “changing the industry & servicing society” as well as the development of wooden doors and other concepts, the company now plays a leading role in the Chinese Wooden Door Society.
Partnership profile
TATA Tongchuang initially joined the ITTF Partner family for the Liebherr 2017 World Table Tennis Championships with a view to a longer term partnership.
Wu Chenxi, the company’s founder said “it is an honour for TATA to become a partner of the Liebherr 2017 World Table Tennis Championships. TATA is the largest wooden door brand in China and we want to take this top Chinese brand internationally, showing China’s excellence in wooden doors just like the Chinese table tennis team. This is just the first step for us, and we hope that there will be a long partnership with the ITTF and table tennis.”
Thomas Weikert, ITTF President, said “the signing of TATA Tongchuang keeps up the momentum that ITTF has established since taking the commercial rights back. We are pleased to have such a large, well renowned company coming on board for our most prestigious event.”
Steve Dainton, ITTF Marketing & Commercial Director added “we are pleased that table tennis can truly “open doors” between China and the World for TATA Tongchuang. With a global reach of around 400 million, our World Championships is a powerful tool for brands to promote themselves inside and outside China, so I am sure that the TATA Tongchuang’s partnership with the event will fulfil and even surpass their company’s goals from our partnership. We are already in discussion with TATA Tongchuang for a longer term partnership to open many more doors for them on a larger scale through table tennis.”
2017 World Championships
During the World Championships, TATA Tongchuang activation included producing daily trick shots using miniature doors as props. Professional international players on duty at the World Championships, as well as fans in the fan zone gave it their best go each day in Messe Düsseldorf.
Lots of fun for all, here is a summary of #TATADoorTricks:
Quick Links:
TATA Tongchuang website (China): www.tata.com.cn